safety , reliability , versatility and economy .

Product develop

ment is an ongoing task .

In addition , Kawasaki continues to develop and expand

its line of ATVs in response to market demand , and in an effort

to offer a range of models suited to varying applications . Among these new developments are two four - wheel ATV models , one intro duced in August 1984 , and the other introduced only last month .

Kawasaki started planning its 4 - wheel ATVs in late 1982 ,

more than a year before CPSC accident statistics became available

kame a

to the industry , and before recent publicity regarding the unfor tunate increase in ATV accidents . These models were introduced

in response primarily to the perceived growing success of four

wheel ATV configurations in some distinct segments of the

marketplace , including especially utility users desiring racks

and greater carrying capacity . Kawasaki marketing research indicates that there is a definite market segment for the four wheel vehicles , but that they appeal largely to a different user



as only 12 % of three - wheel ATV purchasers polled in a recent

representative sample intended to make their next ATV purchase a

four - wheel model .

Kawasaki ' s Experience With ATV Injuries

As noted above , Kawasaki ATVs are the result of an extensive testing and design process , in which safety is a pri mary objective . Nevertheless , as with any vehicle , accidents can occur in the operation of ATVs . As of last month , Kawasaki had




ts can

- - 6