Honda Begins Sales of Ace CB125 and Ace CB125-D

[Peter van Geelen..]

Source: Honda.comHonda Begins Sales of Ace CB125 and Ace CB125-D Low-priced, Strategic Small-sized Motorcycle Models in NigeriaOTA, Nigeria, September 29, 2011 - Honda Manufacturing (Nigeria)  Ltd., a motorcycle production and sales subsidiary of Honda in Nigeria,  began sales of the all-new Ace CB125 and Ace CB125-D in Nigeria.



These two 125cc models were developed as Honda's low-priced,  strategic motorcycle small-sized motorcycle models for newly emerging  markets, paying close attention to the ease of use, fuel economy,  performance and durability while leveraging Honda's global network to  increase cost competitiveness. With the sales price of approximately  100,000 naira (approximately 50,000 yen*), which is affordable to many  customers in the Nigerian market, Honda set an annual sales plan of more  than 100,000 units.

Designed for use as a "bike taxi," which is popular as an inexpensive  and convenient means of mobility for people in Nigeria, Ace CB125  achieved a low-price, high-durability and excellent practicality as well  as enhanced comfort and load capacity by adopting a long seat. The Ace  CB125-D, which was designed for a wide range of customers other than  bike taxis, features a stylish and innovative design.

Honda will strive to increase sales of these low-priced strategic  motorcycle models by introducing them to other African nations where the  motorcycle market is expected to grow continuously in the future.

*Calculated based on the exchange rate of 1 naira = approximately 0.5 yenAbout Honda Manufacturing (Nigeria) Ltd.

Establishment :	July 1979
Start of Production :	November 1980
Production capacity :	150,000 units/year
Capitalization :	76.3% Honda Motor Co., Ltd.
Representative :	Toshio Kuwana, President
Location :	Ota, Ogun, Nigeria

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